FILLING THE WHITE SPOTS
Brand- & Product Management
An overview of 2 FMCG launches (national and global) during my time as Brand Manager at Procter & Gamble.
<< GLOBAL LAUNCH “PAMPERS BABY WIPES”
Pampers Baby Wipes is the only global brand extension of the Pampers brand today
- Strategic and conceptual development of the positioning, product design and range, marketing mix and communication
- Management of test markets (Portugal, Spain) and the international rollouts
Results
- Market leadership within one year in all markets
- Transformation of the European baby wipes market from oil to wet wipes
LAUNCH “ANTIKAL” >>
- Localisation and optimisation of the product range for the German market
- Development of the marketing mix and communication
- Project management and supervision of the launch
Results
- Market leadership of Antikal in the limescale remover segment in only 5 months after launch
- Antikal was one of the 3 top-selling products in the household cleaner market with 30%+ market share
