DIGITAL PROJECTS
Online- & Social Media Marketing / App Development
<< “MOTORMILES” APP
Conceptual development & project management:
- Positioning, branding, design, content and UX design
- App modules and programming the frontend
- Technical implementation of the backend (data management interface)
- Testing (applause.com) and launch
ONLINE- & SOCIAL MEDIA MARKETING “MOTORMILES” >>
Conceptual development, management of the operational implementation:
- Marketing, IT structure/systems, website management, online & offline advertising
- Content management and online marketing systems, online, e-mail and social media marketing, SEA
- Facebook community build-up (6,000+)
<< DEVELOPMENT OF DIGITAL PRODUCTS
- Content structure and UX design of the digital products
- System and process-related requirements
- Go2Market Plan and Sales Funnel
- Initial and operational investment needs
- Interfaces to critical systems (e.g. Salesforce)
E-MAIL MARKETING >>
- Adaptation of the front- and backend IT systems for GDPR-compliant registrations of new newsletter subscribers
- Content development and structuring of the e-mail routes for the re-registration of existing newsletter subscribers
- A/B testing via landing pages to optimise conversions and launch of e-mails for GDPR-compliant re-registration
WEBSITE-MANAGEMENT
Conceptual development, implementation and website management of e.g. the following websites:
