RESHUFFLING THE “CARDS”

A brief overview of some of my key projects and the responsibilities as Vice President Product Management & Card Partnerships at American Express.

<< RELAUNCH: “CENTURION” made out of Titanium

Strategic and conceptual development, negotiation of new, exclusive programme components for Centurion card members
Project management and supervision of the relaunch and migration

Results

Minimal loss of “high ticket” card members while doubling the card fee and introducing a 4-digit “joining fee” at the same time
15% billing increase of the Centurion portfolio with a reduced number of card members

RELAUNCH GOLD & PLATINUM >>

Development and negotiation of new, additional benefits for Gold and Platinum card members
Global introduction of free flights and the option to pay with points at the PoS for the “Membership Rewards” loyalty programme
Project management of the relaunches

Results

Increase of portfolio billings (+23%), customer satisfaction and recommendation rates
Marketing Communications Excellence Award

<< MEMBERSHIP REWARDS

Responsible for the bonus program “Membership Rewards” for private credit (B2C) and corporate/business cards (B2B) to increase customer loyalty and credit card billings
Liability Management

Results

Global introduction of free flights and the option of paying with Membership Rewards points at the PoS
Chairmen’s Award of Innovation (Finalist)

LAUNCH “TRAVELERS CHEQUE CARD >>

Responsible for the launch and overall marketing of the Travelers Cheque Card in Germany
Sales programme of the key accounts ADAC, TUI, Thomas Cook, DER Deutsches Reisebüro, etc.

Results