TV & VIDEO CAMPAIGNS

Marketing Communication

To date, I have developed, implemented, managed and was responsible for more than 30+ integrated ATL, BTL and TTL campaigns in all disciplines, whether online, print, TV and video, direct marketing or OoH. Here is a personal selection of my TV campaigns, which I appreciate for various reasons: they have contributed above average to achieve the objectives, they are award-winning, there are funny stories behind the scenes or because I simply like them.

Depending on your connection/bandwidth, possibly longer loading time due to videos

<< A very successful commercial that contributed significantly to selling over 100,000+ units in one Christmas season alone. By comparison, a “Game of the Year” sells on average about 400,000 units per year.

The communicative focus was that “children almost never lose to adults due to the memory mechanics of the game”. The heroisation of children against adults or their parents in the new communicational approach was one of the main factors for the success of the refresh of the Ravensburger brand.

<< Launch commercial of the brand "FX - Games for Adults“ which established Ravensburger in the adult board games segment. The communicational focus was “the activation of adults to engage in intelligent, entertaining and amusing games with friends more often instead of getting bogged down as a couch potato”.

This is one of my personal favorites for several reasons. First, it contributed significantly to the successful launch of the FX brand. Furthermore, it was one of my longest and most complicated spots – for example, all commercials in the TV spot had to be pre-shot and a song had to be developed. Finally, the commercials polarized strongly and led to strong consumer reactions (see below).

Add-on to the FX launch commercial >>

The 10-second add-on, which followed the FX launch commercial after 1 to 3 other TV spots, achieved very high awareness and reactions. Many viewers were shocked and thought that their television was broke for a short time!

<< Pampers Baby Wipes international launch template. As antiquated as the commercial may seem from today’s point of view, it was one of the best commercials ever tested by Procter & Gamble at the time. This template, which was adapted to the international markets, contributed significantly to the fact that Pampers Baby Wipes was not only able to take over the market leadership in the respective countries within only 6 months after launch, it also turned the European market from oil to wet wipes. After a series of tests, the silver bullet was: “Pampers Baby Wipes are so soft that a mother would use them on her baby’s face”.

AWARDS

Chairman’s Award for Innovation (Finalist) – American Express
Marketing Communications Excellence Award – American Express
e-Business Award – Economic Chamber Vienna, Austria
e-Branding Award – Economic Chamber Vienna, Austria
2 x Award of the Arts Directors Club Germany
2 x Yearbook of Advertising for “Internet & Online Services” and “Communication”
2 x EPICA AWARD, New York
2 x „Game of the Year“ Award, 1999 („Tikal“) and 2000 (“Torres“)

Pls. find more TV & video campaigns >> here

(Depending on your connection/bandwidth, possibly longer loading time due to videos)